In 1895, Daniel Swarovski, inventor and innovator from Bohemia, moved to
Wattens, Austria, with his new invention – a machine for cutting and
polishing crystal jewelery. This marked the beginning of a real
revolution for the world of fashion and the Swarovski brand became a
world leading manufacturer of precision sliced crystal for fashion,
jewelery and more recently lighting, architecture and interiors. Today
the company is still a family business, run by the fifth generation
family members of Swarovski with 25,000 employees in 120 countries
worldwide. Company “VIL” Ltd is the official representative of Swarovski
for Bulgaria and has 8 boutiques and several multibrand stores.


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