With a successful start one of the most prestigeous international fitness centers chains - Pure Health and Fitness - steps into Burgas. The advance sales of membership cards for the club began more than two months before its official opening in mall Galleria Burgas and yet during the first weeks over 350 fans have signed in.

Pure Health and Fitness is one of the fastest growing and successful developing chains in the industry. Founded by the creators of the world's largest chain of fitness clubs, Fitness First, it it was named the way we know it today in 2008. This is when the expansion of the chain in Eastern Europe began – in Poland, Czech Republic, Romania, Turkey and Bulgaria. Recently it has also been introduced on the Asian market by means of opening few clubs in Indonesia and Singapore.

Because of the convenient conditions and the huge people flow in Eastern and Southeastern Europe the brand is presented mainly in the shopping centers being built and managed by GTC. It entered Bulgaria through Galleria Stara Zagora first, and aims to have 20 clubs opened in the country by 2015.

"For the modern people the mall is not just a shopping place. It is a place to spend some of their spare time and have fun. At Pure Fitness this is exactly what they should do - have fun and simultaneously care for keeping fit and being healthy," says the business development manager Petar Atanasov.

Pure Fitness relies on a concept that has been tested and proven over the years. It is not focused on the muscle gain at all costs and achievement of sports results, but on all who realize that movement is health. It stakes on individual attitude and care for each club member, adapts to one’s requirements and complies with one’s wishes. There are numerous group activities and the flexible policy allows the formation of new groups with activities chosen depending on the preferences of the members. That's why the club is suitable for people with different goals. All types of training are available to each member of the club. What is important are results, they are being tracked and this is why Pure Fitness does not give priority to single visits.

We want to turn Pure Health and Fitness in Galleria Burgas into a vital part of the city, to fill it with atmosphere and people who care about their shape and self-confidence, say the managers of the club. Situated on an area of 1500 sq.m., supplied with all the latest fitness equipment and facilities, the club has the chance of becoming one of the sport centers of Burgas. Many of its members, who already prepaid their monthly cards that cost from 30 to 65 BGN, said they intend to be part of the club for at least a year.

Pure Health and Fitness will open on 15 May, when the official opening of Galleria Burgas is scheduled to take place.